Business Insights – Canva

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Canva is an online Graphic Design tool that originated in Perth, Western Australia. 

Canva began in 2007 when co-founders Melanie Perkins and Cliff Obrecht created an online platform for making school yearbooks. This platform was Fusion Yearbooks – a business that is still going strong today. Perkins and Obrecht knew that their platform could extend beyond yearbooks and shortly after they met their third co-founder, Cameron Adams. The trio created Canva as it is today. 

How it works:

Canva operates a “Freemium” service. This means that users can access their platform for free and start designing. There are limitations with some designs/downloads. Users can subscribe to their platform for full access. Subscriptions start at $13.99 per month. As of October 2019, Canva was valued at 3.2 billion dollars

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