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Business Insights – Guzman y Gomez

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Guzman y Gomez, more commonly known as GYG is a popular Mexican restaurant franchise. GYG was founded by Steven Marks who started his career in Wall Street.

In 2006 MARKS moved to Australia and founded GYG to fill a gap he saw in the market. GYG now has 135 stores throughout Australia, Japan, Singapore and the United States.

GYG operates a franchise business model with a network of 135 stores. Franchise details for GYG are not known however the usual model involves paying an initial lump sum to purchase a location and then a reoccurring franchise fee based off revenue.


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