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Business Insights – LYRES

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Lyres is a unique business that sells no-Alcoholic beverages…That taste like their alcoholic counterparts. Lyres range offer’s your favourite spirit in a non-alcoholic option that is particularly popular with the health-conscious person. Lyres was co-founded in 2019 by Mark Livings and Carl Hartmann after seeing a decline in traditional alcohol consumption.

Lyres sell its product direct to consumer (DTC) through their website. They are also are stocked in major bottle shops throughout Australia, New Zealand, The United States and the United Kingdom. Their product can also be purchased through Amazon.

Why is Lyres interesting? Recent trends have shown that worldwide alcohol consumption is dropping. In 2018 consumption was down 1.5% and a study found that 36% of 16-24-year-olds in full-time study were going dry. I think people are also seeing the health and lifestyle benefits of reduced drinking. I’m looking forward to giving it a try!


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